Low Profile • Cassie Baeker
Social Media & Collaboration
A little about yourself?
I'm 31, I was born and raised in Lexington and moved to Danville about 6 years ago. Wife to Zach, mom to Ches & currently pregnant with our second child. I own Vestiary, a women's clothing boutique (@shopvestiary) and just recently started working for BOTECO/AMBRAbev.
Favorite bars and restaurants in your city?
Old Owl Tavern (close enough to our city), Bluegrass Pizza & Pub, and Jane Barleycorn's
Furthest you've been from home?
What’s your best party/entertaining tip?
Never let your guests have an empty glass, even if it's just water. If they switched to water, they probably need it.
Biggest accomplishment in life or work?
Definitely, marrying Zach and raising our son!
Shopping, listening to music and podcasts.
What would you choose for your last meal?
Probably a filet from Gibson's Steakhouse in Chicago with a side of Slim Jims and a diet coke with a lime. I've been a vegetarian and soft drink free for 7 +/- years, so if I'm going to die anyway might as well have both.
How did you get started in your career?
I just recently started this position, but I'd say my fascination/obsession with social media and influencers and how that all works, started when I got my first iphone. As for Vestiary, I have always been in love with fashion and soon after our wedding I decided to just take a leap of faith and open my own boutique. It's been 4 1/2 years since it opened.
Best advice you've been given?
"Whether you think you can or think you can't, you're right."
How I Built This and Up & Vanished
What do you love about your job?
I love any and everything social media. Right now, I'm at the stage where I'm learning so much and its really fascinating how it all works. I love that its forever changing and evolving.
Candy, Champagne, and the show Catfish.
Light or dark liquor?
"If you keep doing what you're doing, you'll keep getting what you're getting."